Time:1-4PM

Location: University of Michigan, Ann Arbor

Presenter: Phil Gerbyshak, Relationship Geek, Make It Great! Institute

Giveaways: We will be raffling off 4 copies of Phil's latest book #TwitterWorks

Topic Summary:

Social Media and Your Organization: An Overview of What You Need to Know NOW About Social Media

• Social media is here, like it or not. 
• Have you been asked about using Facebook or Twitter to communicate with customers and potential customers? 
• What are people saying about your company and the people in your company?
• How do you know?
• Can you really separate personal use
• from having business impact?
• Do you have a social media policy?
• Will using social media have a storage space implications?

Now is the time to consider the technology implications of social media on your IT organization.  This session will provide information on tools, tips, and techniques to help manage social media; you'll hear some success stories and a few horror stories.

5 Words about Phil Gerbyshak

Energetic helpful, inspiring, enthusiastic, fun

Phil Gerbyshak is the founder of the Make It Great! Institute and a self-proclaimed relationship geek; someone who knows all the tools, but also knows that people are what really matter in business, and in life.

Phil has been working in the social media space for over 5 years, and Phil’s work building relationships using blogs was spotlighted in the 2006 book What Nobody Ever Tells You About Blogging and Podcasting: Real Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere.

Phil is a take-charge kind of guy, not content to passively wait for life to happen to him. Life is what you make of it, and Phil has decided to Make It Great! Phil has made it his mission in life to help as many people as possible live the fulfilled, empowered lives they deserve. He has compiled his techniques for living a successful life built on meaningful relationships.  He has been elaborating on his Make It Great! philosophy of life at the Make It Great! blog since 2005 and has written over 2000 articles on improving your life, your business, and your relationships.

Phil enjoys helping others learn the simple strategies and tactics that make life and organizations great. His latest book #TwitterWorks is focused on understanding and leveraging social media for small businesses and restaurants.